![]() Next up is an even more ambitious expansion, according to land developer Fisher Brothers: a mixed-use residential development with 1,341 apartment or townhouse units, office space, dining and retail, and a proposed 118,174-square-foot hotel and nightclub, with 9,060 square feet of outdoor dining and plaza. Construction has started north of the original site along the westside of Interstate 15. Universal Parks & Resorts will anchor the new territory with its year-round horror experience, inspired by its Halloween Horror Nights-themed event at Universal Studios. A decommissioned Boeing 747 aircraft will be repurposed for events. In January, Area15’s 20-acre expansion became official, featuring 85,000 square feet of space dedicated to pop-ups and outdoor experiences. Work has started on its second expansion, and plans for its third phase, Vegas Rising, was approved by Las Vegas last year. The immersive art-entertainment district, which first opened in January 2020, has everything from art installations and zip lining to an arcade and virtual golf, all housed within a retrofuturistic, neon-styled warehouse complex.Īnd it is growing. “And what (the Strip) does is amazing, and our goal is to be additive to all of that, but different at the same time.” “People are coming over here for a different form of entertainment that cannot be had over (on the Strip),” said Fisher, chief executive officer of Area15. Winston Fisher understands part of the allure of Area15 is that it offers something completely unique to Las Vegas’ traditional gambling sector, and in a lot of ways, defies explanation altogether. UNLV professor Marta Soligo said experiential offerings like Area15 are becoming more popular.
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